Ask any design-passionate individual what they’re looking forward to in May each year, and they will undoubtedly proclaim Design Joburg! Now in it’s third year, Design Joburg is a design show like no other in South Africa and has taken on a bold new identity that we can be proud of as a country. Obsessed with great design, Caesarstone was there to get inspired and these are some of our favourite finds…
With Greg Gamble and Philippe van der Merwe of Tonic Design managing the creative direction of the show, homeowners, designers and trend-watchers were enthralled by many new elements. Once again, Rooms on View was a showstopper which features inspiring room sets by top decorators. This year we were able to engage with industry experts at the Kohler Theatre initiative, that provides a platform to hear icons such as leading British designers Yinka Ilori and Michael Anastassiades and local stalwarts like Donald Nxumalo, Tristan Plessis, Jon Case, Fanie van Zyl and Dylan Thomaz.
Another beautiful element of Design Joburg is the emphasis on collaboration. Seeing smaller designs, products and materials come to life when paired with the right combination of curators is just magnificent and ensures that young designers are leveraged and mentored by bigger brands.
What stands out at Design Joburg is that no exhibit is the same. The designers have been inspired and made the ideas their own. There is nothing cookie-cutter about this show. As Greg and Philippe explain “Trends will always keep on trending, but we get more excited about design that represents the experiences, backgrounds and lives of their creators. What we are noticing in the local design community is a diverse cultural influence and with it many layers of reference. This has spawned a design language very unique to SA and a level of authenticity that is hard to emulate. There are many SA designers telling their stories through their design and that is very exciting for us.”
“SA designers are using the diverse culture and craft of the continent to create design that is original and contemporary, not trying to emulate European or North American design, but developing its own identity. We think the future of design in southern Africa will be defined by a confidence in being African and being influenced by Africa.”
THINKING ABOUT REVAMPING YOUR SPACE?
Contact us today to get a quote for your Caesarstone from an Accredited Fabricator. You can also get great inspiration and information from our other expert interviews. Read about interior design advice from Jessica Boyer or find out what is shaping the Kitchen of the Future. Don’t forget to tag #CaesarstoneSA to show off your Caesarstone Kitchen! We’d love to see your heart of the home!