If you're heading to Milan for Milan Design Week, be sure to attend Jamie Hayon's fantastical exhibition featuring Caesarstone surfaces. "I'm normally a persona that doesn't use 21st century materials. I would use within my philosophy of creativity, materials that are natural and that are actually decaying with time. When I confronted myself with Caesarstone for the first time I did not really believe I could do something special with it. I thought it would not give me the flavour that I wanted. But now that I have used it, I have understood that it is the exact opposite. Because what I did, is I focused much more on the ability of the material. The enriching part of Caesarstone is actually when you combine it - when you combine it you create contrast. Not only by creating contrast with colour, but also with textures and different reflections that you have in the material. So immediately I thought about that marquetry could be an interesting use. Now, if you think about marquetry and how it used to be done with marble, it is hardly impossible to make it, in this scale. But if you think about the plates of Caesarstone and the way technology allows you to cut it then you can bring it up and bring something really special to it. So this is how I discovered it. So by putting it together and understanding that this was perfect and then by cutting it with the high-tech technology you get an amazing result like a 21st century marquetry, which is actually something you don't see so often. This could have been cut in Caesarstone - one material, another material. So for me now, I look at the material in a completely different way. I think Caesarstone is much more luxurious than we think. So today I'm kind of changing my philosophy. I used a lot of different combinations of the material to actually show the diversity of the material. For me it was this idea of creating something that's more spectacular, bringing up characters, bringing up a theatrical scene to it. So I sort of looked at folklore in a random way, trying to get influences to get those to be used on the patterns and the graphical elements that I use on the Caesarstone installation. As a visitor, you enter this palace, which is completely amazing in terms of size and grandeur, and used to belong to Napoleon. And when you enter the installation you see a completely new world you haven't seen before and it just shocks you around. You certainly get a lot of energy from it because it's made and built from energy. You will see graphics you've never seen before, you will see the material perform in completely different ways. And when you get out of there you think you are in Milan in the furniture fair, but you have seen a fantastical world. This is what happens. Palazzo Serbelloni Corso Venezia 16, Milan April 3rd-8th 2017, 10am - 7pm Visit www.caesarstone.co.za to view Caesarstone's South African catalogue. Visit http://jaimehayon.caesarstone.com/ for more information on the collaboration between Caesarstone and Jamie Hayon.
Leave a Reply