There is an inherent beauty found in rawness and sturdy materials, reflecting the authentic textures of manufacturing, such as oxidised steel, poured plaster, sifted sand, piled fractions and fresh concrete. The rusted metals, heavy beams, exposed pipes, factory windows and cement floors have influenced the creation of robust interiors, radiators, lighting, room dividers and kitchens. These industrial elements are now becoming mature and gentrified, reaching a more sophisticated audience.