After months of renovations, planning, dust and trouble-shooting, Caesarstone is ecstatic to bring you our latest design series From the Ground Up | A design journey with Jo and Caesarstone…
Interior designer. Business owner. Mom of three. Jo vd Merwe is the head designer and owner of The Sourcing Lab, a design studio located in the leafy area of Steenberg Village in Cape Town. Looking through her Insta feed, it’s clear to see why Jo’s love of minimalistic design, clean lines and beautiful finishings feature throughout her newly built dream family home. “As an interior designer, nothing beats being able to do exactly what I want for my own home,” says Jo. Luckily for us, when she thought about what exactly she, and her family, wanted, Caesarstone was a definite choice.
Brought to you by Caesarstone, From the Ground Up, is our much-anticipated design series that follows Jo and her family while they build their home – from the first brick to the final touches. “Renovations are not for the faint-hearted,” remarks Jo as she looks back on their renovation project. Join us for weekly inspiration so you don’t miss any of the action!
“Along with Caesarstone, I’ll be taking you on this very exciting journey! I’ll be showing you all the behind-the-scenes moments, clever design hacks, and some of the drama we’ve had along the way. All things I hope will inspire you on your next design project.”
While collaborations, briefs, concepts, and design moodboards are no stranger to Jo, it certainly was different being the client this time around, and naturally her experience leading The Sourcing Lab came into play. “The Sourcing Lab was born out of my passion for beautiful finishes and materials,” muses Jo, “A homeowner, or even an architect or a developer, could come to us and we could help them with those selections. That way, we are their one point of contact for everything.”
Each week we will bring you a new episode as we focus on a particular area of the home and the renovation. To make sure you don’t miss out on any of the action, subscribe to Caesarstone’s YouTube channel and eagerly await the new episode’s release! Not only will you love how each room comes together, but also Jo will offer her top tricks, hacks, and things to remember when taking on a new design project within your home.
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