A surprise by Caesarstone: groundbreaking collaboration with the international designer Tom Dixon. ‘The Restaurant’ – a conceptual stand set at the heart of an ancient monastery, transformed into a children’s museum, guarantees an unforgettable architectural and culinary experience during the world’s leading design week – the Milan Design Week in April 2016.
Dixon, one of the leading and most influential designers worldwide, has designed four conceptual kitchens inspired by the four elements: earth, air, fire and water. Dixon transformed the four elements into formations in space, into color of surfaces chosen from the Caesarstone range, and into complementary furniture from collections of his own designs. The result is a multi-sensory experience combining design and culinary art. The nature of each kitchen influences the variety of culinary concepts created by the Arabeschi di Latte food design studio, led by Francesca Sarti.
Fire (Image by Tom Mannion)
Rotonda della Besana, Milan (Image: google public images)
Earth, Air, Ice & Fire
The exhibition in Milan is the highlight of the collaboration with Dixon, which began in January at the Exhibition in Toronto, Canada and will continue throughout the year around the world. The exhibition in Canada introduced the first kitchen in the series – Ice, dedicated to the water element, deriving inspiration from the icy lakes and the intensity of the northern country’s extreme nature.
The three additional kitchens will have a debut in Milan, each telling its own story: The Earth Kitchen was inspired by ancient Roman structures and integrates Caesarstone brown tones colors (the Tuscan Dawn 5380, Emperadoro 5104, and Concetto Albero 8330). Complementary natural wood accessories and white lighting fixtures, with touches of gold from Tom Dixon’s collection were selected to complete the atmosphere. This kitchen will serve vegetarian food prepared in an old European cooking method, using, among other things, a hay foundation to emphasize the natural flavors.
Earth Kitchen: The root box (Image by Amandine Alessandra)
Fire Kitchen – Designed By Tom Dixon
Challenging all senses
Tom Dixon (Image by Vicky Lam)
Since establishing his own independent brand in 2002, Dixon is considered to be a bold original designer, a leader of exciting and innovative design trends, with work that is both outstanding and that attracts an audience. According to him, the intention behind the cooperation with Caesarstone was to inspire architects and designers “using a radical reinterpretation of the various possibilities for food and surfaces to interact and provide a dining experience that challenges all senses, while combining materials, light distribution, and textures.”
In 2013 he revived the Museum of Science and Technology (MOST) where he exhibited, among others, the Adidas Future Capsule collection. In an attempt to examine how shops in the future would look, sound and smell, Dixon opened the MULTIPLEX – “Tomorrow’s Convenience Store” at the London Design Week in 2015. This was also his first collaboration with Caesarstone® along with famous brand names like Sony and the prestigious Wallpaper magazine which this year chose to throw its annual party at the Caesarstone® and Tom Dixon’s exhibition pavilion in Milan.
‘The Restaurant’ by Caesarstone and Tom Dixon is another chapter in the company’s significant presence at the Milan Design Week for the past four years, in association with world-leading and influential designers. In 2013, it was the Nendo Japanese design studio’s “Stone Garden” and “Stone Edge Table,” which was received with admiration, immediately winning a high rank among the mandatory sites at the Milan exhibition. In 2014, the designer team, Yael Mer and Shay Alkalay, the owners of Raw Edges Studio, created the impressive “Islands” project; and last year, it was the swings and planters stand “Movements,” by the designer Philippe Malouin. Each exhibit was a skillful creation of surprising and unconventional usages, stretching the possibilities of working with Caesarstone surfaces.
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‘The Restaurant’ will be displayed at
Rotonda della Besana (MUBA)
Via Enrico Besana 12, Milano
Milan Design Week, 12-17 April 2016